I have been surfing the web for years. I am more of a geek than most people know. Today I bit the bullet and signed up for Googles AdWords. I don't know why I didn't do it sooner. For those of you who haven't done it, it was actually a very complicated process. However, I think it was worth the trouble. Googles AdWords is marketing service that Google offers that allows companies to market their products online using keywords. For example, we used keywords like "tracking, GPS Fleet Management, GPS devices and tracking products". I think that this, along with a few other ads that we are working on, will add a great deal to our sales efforts.
On to another note I just got off the phone with a customer that we sold in Charlotte last year. He was so excited about the Cyber Tracker I just had to share the news. This customer has about 30 devices on trucks. Last year one of his drivers fell very ill and was unable to contact their offices before being hospitalized. After not being able to reach him, the company used the Cyber Tracker to locate the vehicle and send a replacement driver to take over the critical load and make the delivery on time. He told me that it saved them an incredible amount of money, time and head ache and they would not have been able to do it with out the Cyber Tracker.
I love hearing success stories like this because it shows how powerful our products are and it also shows that tracking devices are not just a "big brother" tracking device. They are able to save companies money, time and help on gas costs by better routing.
More to come soon on GTT and other great up coming news!
Thursday, May 1, 2008
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