First Big sale of the CT410

Today we announced that HISS had made its first significant sale of the CT-410! Closing the first significant sale is great news for HISS. We have had smaller sales with the 410 and 150 but this one has some legs. We need to be clear that in no way is the 410 replacing the original Cyber Tracker. Instead, by expanding our product offering, it is helping the company make sales that were being missed because the CT 1000 was more product than the customer could use.

This may be a good time to explain the differences in the three levels of products. The CT1000 has the capability to provide the end user with voice communication, tracking and tons of monitoring capabilities. The CT1000 sets itself above the competition by being able to integrate with other equipment and devices due to its linux operating system.

The CT410, the little brother to the CT 1000, can provide tracking and very basic monitoring capabilities. The CT410 does not have a operating system on it so it is limited on where it can be integrated. However it is still a powerful and robust system. The advantage it has over the 1000 is that it is operating on GSM, iDen and CDMA networks where the 1000 is only operating on GSM and iDen.

Finally, the CT150 is basically a dumb box. It has the ability to track an asset and transmit the data. It is perfect for fleets who just want a tracking application. The low cost of the CT150 makes it very attractive to customers. As you can see, our product line now covers almost every tracking and data transmission scenario.

What is Kore Telematics

Well, the easiest way to describe Kore is that they are North America's largest independent provider of digital wireless services. They buy airtime from guys like AT&T and Verizon and then we retail that airtime to the customer. What is really great about this system is that we (HISS) become the virtual provider and we generate a monthly reoccurring revenue off each device. This is a great step forward for us because in most applications we only make a margin off the hardware and a limited "commission" on software and airtime.

Kore is not in any way, shape or form meant to be a replacement for our relationship with AT&T and Sprint/Nextel. We have worked too hard to jeopardize those relationships. There are times when using AT&T and Nextel are the best route for the customer and we will continue to sell through those channels.

Kore has certified our device on their network and has issued a Joint Press Release. The full Kore Telematics press release can be found by clicking HERE.

Go Green

I always like to complement press releases on the blog because I think that the more information that is out there, the better. Being "Green" is something that seems to be in every newspaper you pick up or on ever 6 o'clock news. Its a big deal and we definitely shouldn't take issues concerning the environment lightly.

When reps are out in the field selling Cyber Trackers the easiest way to make that sale is to show a ROI (return on investment). You can do that many different ways depending on the customer and how their business operates. With gas prices being high its easy to see how the Cyber Tracker could pay for its self just in fuel savings. Think about it, if you owned a business with 250 vehicles think about how much money you could save every year just by having more efficient routes, reducing unauthorized mileage and limiting excessive speeds. At the same time that you are saving money you are reducing emissions and the "green house" effect. If all fleets would use a device, such as a CT, the companies would not only become "green" but they could see “black” on the bottom line.

New IR Firm!

Hello ALL!

I know it has been a few weeks since my last blog. It has been pretty busy around here and the holidays sure didn't help. As most of you know Barwicki Investor Relations is the new IR Firm. We believe that Barwicki Investor Relations will make a positive impact on HISS. Prior to forming Barwicki Investor Relations, Andrew served as Vice President of Investor Relations at Nu Horizons Electronics Corp. (NASDAQ: NUHC). As the sole individual within the IR department he handled all aspects of investor relations and corporate communications. Andrews proactive investor relations program increased shareholder value by 88% and market cap by 110%. Andrew attracted 27 new institutional investors with a 2%+ initial investment position and increased institutional ownership and broker-dealer involvement. Institutional ownership increased to 72% from 44% and trading volume multiplied 6-fold.

I am very excited about Andrew taking over the IR side of HISS and believe that he will make a positive impact with his prior experience. There is a lot of positive things coming so I will try to update the blog again later this week.

Merry Christmas!

Merry Christmas!

First, I would like to wish all our customers, partners and shareholders a very Merry Christmas! Be safe this holiday season and enjoy the time with your friends and families.

I was thinking of doing a year-end review, but I think it would be better to wait until after the first of the year. Instead, I wanted to talk about just a few updates that had to do with some of the more prominent projects.

AT&T
As everyone probably knows, the GSM Cyber Tracker is 100% certified on the AT&T network. Currently we are working to get the Cyber Tracker added to the AT&T website. No more certifications are needed for this, just more paperwork. I expect that we should see the Cyber Tracker on their website in January. The next step that needs to be done is AT&T rep training. What that means is that we will train the business to business reps on the features and functions of the Cyber Tracker. Since it is the end of the year, we will begin our training in January with the help of our Senior Channel Account Manager.

Garmin
Things are moving forward with Garmin. Since my last post I have received lots of positive feedback from customers and Garmin on how excited they will be to see the finished product. It looks like once the integration is done that Garmin will certify and make us an authorized Garmin partner which will provide us a place on the Garmin website. All very exciting news since the project is not going to take very long to complete.

Taxi Meter
Our Taxi Meter project is still ongoing. The customer is currently doing testing with a Cyber Tracker and our new external Push To Talk microphone. In fact, we sent out an additional unit on Tuesday. The Cyber Tracker has been successfully "talking" with one of the taxi meters that they sent over for integration. Software is the only thing that remains.

External Push To Talk
We have had tremendous feedback and success on the external Push To Talk microphone. We have had existing customers request this feature to be retrofitted as well as new customers request it. Putting this together could not have been done without Tadd Ayers. He has played a major role in the development, support and production of this new feature.

We have a busy start to the New Year. There are lots of projects that need to be wrapped up and sales that need to be closed. In an effort to keep our customers and shareholders updated and informed, we will be continuing our blog. In addition to the Blog we hope to be adding a Newsletter and maybe even Podcast or two. Newsletters will be a great way to share new product information with new and existing customers. The podcasts will be a great replacement for our past teleconferences. We will be able to get much more information into them and they will be much less expensive than the traditional teleconferences.


Happy Holidays!!


-Ian

Garmin and the Cyber Tracker

I could not wait to start working on this project! A few months ago I sat down with a major bus manufacturer and they wanted the Cyber Tracker and turn-by-turn directions. At that point in time we did not have a system in place that could handle it. Today is another story!

The integration of the Cyber Tracker and a Garmin Navigation unit will be the perfect marriage of technology. Lets look at an example to show just how powerful this combo could be. Imagine a courier business that has employees make pick-ups and drop-offs all day. The Cyber Tracker installed in the vehicle will provide the company with asset management and all the other features of the Cyber Tracker. Now add the fact that the courier company needs to notify a driver that a pick-up is needed. The dispatcher for the courier company can look on his mapping software located on his computer in the office to see what vehicle is closest to the pick-up. He then sends a work order to that employee. The Cyber Tracker then uses the Garmin screen to notify the driver that a pick-up is needed and can give the driver turn-by-turn directions to the destination He can respond to the dispatcher using the Garmin screen with out picking up a telephone.

This same scenario works great with public safety and anyone who has a fleet of vehicles. An important benefit to me is that it can greatly increase fuel economy to the vehicles just by making routes more efficient. A problem that our sales force runs into everyday is re-educating the employees on how GPS can actually help them and this will now allow employees of a business to interact with the device and not just be tracked.

I will post pictures of the entire project as soon as they become available.

-Ian

We Moved!!

I would jump for joy but my back is killing me from moving. Moving into our new "home" is probably one of the best things we have done. In our old space not only was it inconvenient and expensive it just didn't fit our needs. Our new space is MUCH less expensive and provides us with office space and warehouse space that we have never had before. As you all know we began to manufacture different components to the Cyber Tracker earlier this year, having the ability to utilize warehouse space for this is invaluable. We are also able to fill orders much quicker, when a Cyber Tracker is sold it is activated, then tested. In our old space we had to go down stairs and out side in order to do testing. Now we just have to roll up the door. This just fits our needs. Anyone is more than welcome to stop by, we have already had one shareholder drop in. Below are a few pictures of the new setup. (sorry about the mess)

On another note I am currently working with AT&T to get the Cyber Tracker on the website, with a company as big as they are everything seems to just take time. I am hopping to have that closed out by the first of the year but it is something that is somewhat out of my hands. I have had a couple questions on the website and getting it updated, I am working on that as well. The company the built the hissusa.com website was sold to another company, we are working to get the updates implemented ASAP. I hope everyone has a great weekend!

-Ian