Today we announced that HISS had made its first significant sale of the CT-410! Closing the first significant sale is great news for HISS. We have had smaller sales with the 410 and 150 but this one has some legs. We need to be clear that in no way is the 410 replacing the original Cyber Tracker. Instead, by expanding our product offering, it is helping the company make sales that were being missed because the CT 1000 was more product than the customer could use.
This may be a good time to explain the differences in the three levels of products. The CT1000 has the capability to provide the end user with voice communication, tracking and tons of monitoring capabilities. The CT1000 sets itself above the competition by being able to integrate with other equipment and devices due to its linux operating system.
The CT410, the little brother to the CT 1000, can provide tracking and very basic monitoring capabilities. The CT410 does not have a operating system on it so it is limited on where it can be integrated. However it is still a powerful and robust system. The advantage it has over the 1000 is that it is operating on GSM, iDen and CDMA networks where the 1000 is only operating on GSM and iDen.
Finally, the CT150 is basically a dumb box. It has the ability to track an asset and transmit the data. It is perfect for fleets who just want a tracking application. The low cost of the CT150 makes it very attractive to customers. As you can see, our product line now covers almost every tracking and data transmission scenario.
Thursday, February 28, 2008
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It's great to finally see some sales news again. Having a strong sale of one of the new product lines is nice and shows that the product diversification is going to benefit the company and shareholders.
A couple of questions regarding the product lines: 1.) You note that the CT-1000 only offers iDen and GSM coverage. Are there still plans for a CDMA version? 2.) Any chance of giving some idea of the size of the sale to the Louisiana trucking company? This would be helpful in giving some perspective to current shareholders on the magnitude of the sale.
I also have a followup question regarding the taximeter integration. Is this project still moving forward, and if so, when do you anticipate completion?
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